For Zimmerman Advertising in Fort Lauderdale, FL, I was delighted to design an industry first, a Live Media Trading Room. This project was featured in ADWEEK, Virtual Strategy Magazine and the South Florida Business Journal. The Live Media Trading Room is a Virtual Room. A Virtual Room is a custom designed environment that uses interactive technologies to share critial information in order to perform business functions. It is one design path of Disruptive Retail that I specialize in at Gustie Creative.